What Is Design?

Design Force Is Changing

Like most industry professionals, we’re normally too busy doing design to actually stop and think about what exactly design is. But all that’s about to change. As are we. Why? Because after 16 years in the business, working on everything from brand identity, comms and advertising, to research and insight, strategic development and internal change, we don’t think our current name says everything we want it to. So Design Force is evolving and to help us, we’re asking the question – What is Design?

Design Force: What Is Design? - Design Is...
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We’re Hiring…

We work hard and are extremely passionate about everything we do and we are now looking for a Senior Graphic Designer who is of the same mindset, if you’re looking for your next challenge and wanting to play a key role in helping drive change in design this could be the perfect job for you.

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Introducing our new Senior Account Manager...

Whilst we are always putting forward the best way to strengthen your proposition we have decided to add some value to ours, with a newly acquired Senior Account Manager - Jennie!

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The creative brief – 5 simple steps

A creative brief is one of the key things we like to get to right here at Design Force. Personally, we like to scope this process out with you...getting a feel for your role, your organisation whilst asking questions that really get under the skin of what it is you’re trying to achieve.

Often we see communications that isn’t considered or fit for purpose. That’s a real shame in our eyes as marketing budgets need to work harder than ever these days. We get that!

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Brand-Driven Change

Any agency worth its salt will make it clear that your brand is more than your logo: it’s your values, what you stand for, the experience that your customers have at every touch point.

Design Force Associates |  Brand-Driven Change
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What Is Design | The Power of Linkedin

"Design is not just what is looks and feels like. Design is how it works." Steve Jobs once said this, in relation to Apple product, and he was right. He still is right. As a designer, you can quickly get caught up in how something looks, whether you're happy with the design you've settled on for a client, but it is a whole other job to actually design something that changes people's lives.

What Is Design | The Power of Linkedin - Steve Jobs Quote
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Case Study | The Royal School Wolverhampton: Looking To The Future

The Royal School Wolverhampton took the decision to secure the future of the school by intending to make the transition from an independent school to a Free School under the Government Academy expansion plan. As it negotiated the application to become a Free School it had to communicate the changes to its audiences. This comprised students, staff, parents, old Royals, stakeholders and the local community.
 
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What Is Design | Design Thinking

Design Thinking is a way of strategising for designers to help them solve complex problems for their clients, that put the consumer first.

Many ways of building a strategy are from looking from the outside, but design thinking is putting yourself on the inside. For example, thinking like a consumer, or potential customer, will give you a different idea of where to start than if you stay in the mind of 'just a designer'.

What Is Design | Design Thinking

 

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Rock 'n' Roll Liverpool Marathon 2015

Sunday saw Anthony Clarke, our Senior Digital Developer and Designer, take on his second consecutive Liverpool Marathon, in what is becoming a marathon year for big events such as this.
Rock 'n' Roll Liverpool Marathon 2015

 

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What Is Design | The Concept of Collaboration

When you think of well known designers, you are aware of their individual projects and their most successful work. You also think of the studios they have worked in. One thing that can easily be overlooked, in design and in design studios, is the benefit and the positive effect of collaboration.

What Is Design | The Concept of Collaboration

 

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